Working as a freelancer online is a great way to supplement your income or take your independent business to the next level. One of the most important aspects of a prosperous freelance career is the ability to land clients and grow your client base. There are so many professionals in the marketplace that it can be difficult to stand out from the crowd. Reedsy has put together some tips that will help you create stunning proposals that help you get hired. We also understand that creating extensive proposals for every job can be time-consuming, so we have also put together a list of effective, editable freelance proposal templates that will help you land clients.
How To Create An Effective Cover Letter
Start off by making a strong statement at the start of your cover letter. This is the first thing that your potential clients will see, and it often determines if they bother looking at the rest of your application. Your cover letter should set you apart from other applications and also give the client a brief view of your professional style. Toss in a few comments about yourself, what you can offer that specifically applies to their project and a teaser that makes them want to find out more.
Your proposal will work as a form of an elevator pitch in which you need to engage the client’s interest and let them know that you can solve their problem all within a few minutes. Talk a bit about your experience but not so much that they get bored and zone out. It is also a good idea to showcase your commitment to their project. You can do this by providing your portfolio, a sample that is highly relevant to their project, or even by offering links to your completed work in the same niche.
How To Create An Effective Proposal
Once you capture their attention with your cover letter, now you need to seal the deal with your proposal. During this part of the application process, you should tailor your strengths to meet the requirements of the job. This doesn’t mean make things up, but rather highlight your relevant strengths concisely instead of listing out all of your attributes. Next, you should anticipate general questions the client may ask and answer them in advance. This will let the client know that you are knowledgeable about the project niche and serious about getting the project off the ground. Showcasing your knowledge and experience will also show that you have the ability to proactively create solutions that can help close the deal and land the job.
How To Create An Effective Portfolio
Depending on your niche, there are a few portfolio types you can prepare in advance. You should always keep a standard boilerplate portfolio that has a collection of your completed work, including links to past clients. A more customized portfolio will have a collection of work samples tailored to showcase your expertise of work similar to that listed in the project description.
Great Proposal Template Resources
Using a prepared template will add a professional touch to your proposals and will help you save time during the application process. PandaDoc is a great way to create customized proposals by dragging and dropping your information into premade professional templates. Proposify offers a diverse selection of stunning proposal templates for just about every niche under the sun, and they can be customized to meet your needs. Lucidpress is one of the best professional template sites on the internet today. It is perfect for those looking to create formal proposals, but who don’t have the time or the know-how to craft one from scratch.